The Food Industry Alliance (FIA) of New York State, Inc. and the Institute for Food Safety at Cornell University (IFS@CU) are co-hosting Grocery Industry Virtual Office Hours: Consumer Education and COVID-19. Messaging and communications during the ongoing COVID-19 pandemic are key to retail food businesses maintaining consumer confidence and trust. This session will focus on the importance and delivery of consumer messaging that uses science-based information and effectively battles against misinformation related to COVID-19. You will have the opportunity to speak directly with our panel of faculty from Cornell University and ask questions related to COVID-19. The panelists are subject matter experts in sanitation, epidemiology, microbiology, food safety, marketing, consumer decision-making, and food industry management. Virtual office hours are free and open to anyone in the food industry from farm to fork, but registration is required.
Event Details:
August 20th, 2020 | 10:00-11:00 a.m. EST
Registration Closed
Presenter names/affiliations:
Department of Food Science, CALS: Dr. Sam Alcaine, Assistant Professor; Dr. Olga Padilla-Zakour, Professor; Dr. Aljosa Trmcic, Extension Associate; Dr. Martin Wiedmann, Gellert Family Professor in Food Safety; and Dr. Randy Worobo, Professor.
Dyson, SC Johnson College of Business: Dr. Miguel Gomez, Robert G. Tobin Associate Professor of Food Marketing; and Mr. Dan Hooker, MBA, Senior Lecturer.
